During his acceptance speech for the Innovator Award at Starlight Awards on Oct. 23, 214, Ido Leffler made an announcement that Yoobi, a new school supplies brand featuring bright colors and designs, will partner with Starlight Children’s Foundation through its Starlight Wish List platform, the world’s first online giving marketplace created by Starlight last year.
Starlight partners with more than 1,750 healthcare facilities in Australia, Canada, Israel, New Zealand, the United Kingdom, and the United States which has benefited more than 60 million children worldwide every year.
“When I had the pleasure of meeting the Starlight team and learned about the incredible ways they were improving the life and health of kids and families around the world, I instantly knew we had to be a part of it,” said Leffler. “Since June, we’ve been brightening classrooms nationwide one pack of supplies at a time, and are now able to bring the same creativity and inspiration to school programs within these children’s hospitals that need them most.”
Beginning this November, for each product purchased on Yoobi.com, Yoobi will donate an additional item to Starlight Children’s Foundation.
Through this partnership, Yoobi’s bright and colorful supplies will be distributed to school programs within children’s hospitals nationwide, affecting more than 30,000 kids in the New Year! During an academic year, children are absent from school due to a chronic illness an average of 16 days, compared to the state average of 7 days, according to the Journal of Pediatrics.
The children’s hospitals supported by Starlight collectively serve more than 21 million patient visits per year, and through this partnership, Yoobi will help ensure that kids in classrooms, whether in a regular school or in a hospital setting, have the fundamental supplies they need for learning and creativity.
“People like you (at Starlight) inspire me to make a difference every day,” Leffler said, who also added that he cannot imagine the extreme stress parents face when their child is in surgery. “I want to see people develop a habit to make the right choices to help others,” he said.
Leffler also co-founded San Francisco-based Yes To Inc., one of the leading natural beauty brands. Yes To has distribution to more than 25,000 stores worldwide in over 20 countries.